Research On The Changeability Of Implicit Attitude

Attitude has always been an important research field of social psychology. Especially in the last century 90, after Greenwald and Banaji made within the concept of implicit social cognition, research on attitudes had opened up a wider area - implicit attitudes.Implicit attitude is an individual that does not recognize or can not through introspection precise identification of traces and past experience, but the traces of the individual to society was the object regulating emotional, cognitive and behavioral tendencies (Greenwald and Banaji, 1995). This definition has always been regarded as a classic; it emphasizes that the implicit attitude is unconscious and automatic. This characteristic of implicit attitudes provokes a strong research interest in recent years, in addition to theoretical studies, the implicit attitude is increasing year by year, different attitude object is as a research object to implicit attitude of different researchers and explicit attitude and behavior relationships; the same time try to use subliminal evaluative conditioning technology intervention implicit attitudes and achieved certain results.In this study, based on existing research to the "integrity - fraud"as the object of a pair of attitude to junior high school students (youth group) and students (adult) as subjects carried out relevant studies.Study 1 uses of a "response - no response association test" and the "seven-scale semantic distinction between" individuals measure implicit attitudes and explicit attitudes and found that: the integrity of good attitude implicit test, but its implicit attitude and the explicit attitudes was no significant correlation. Study 2 through subliminal conditioning techniques (inter-channel and between-channel) to intervene their implicit attitudes, in three time periods after the intervention (10 minutes, 24 hours and 48 hours) post-test respectively, and found : to some extent, subliminal evaluative conditioning technology can change the individual's implicit attitudes, but this change was not reflected in the aloof attitude; between-channel is the more lasting effect than the inter-channel; juvenile group is more stable than the adult intervention group.