The Study Of Univercity Students' Implicit Attitude To Hanfu Clothing

Hanfu clothing is the traditional clothing of the Han Chinese (Han -the predominant ethnic group of China). It's the significant cultural symbol of Chinese civilization, and it has had a long history for nearly 5000 years since China originally began. According to shape, Hanfu clothing system can be divided into clothes, clothes manufacturing, clothes with the system, through tailoring and a variety of blouses unlined.Hanfu clothing becomes a kind of major concern also rather controversial clothing, after we ask to renew Hanfu clothing. The Han clothing is often defined as the costumes, a long procrastination, inconsistent with modern mainstream lifestyle apparel by the public. However, in real life, we can see the shadow of Hanfu clothing everywhere, such as kimonococern now, Korean dress, the modern rage karate suits, taekwondo suits, as well the robe all most everyone exposed to. Therefore, understanding the attitude of the public of the Han clothing is a major event, such as carring forward the traditional culture; strengthening national identity,pride,cohesion and patriotism; to promote understanding of the national traditions and deepen national feelings; for moral civilization of the motherland at the present stage; promote the development of China's garment industry etc.This research recruited 69 students in the Southwest university, functioning fingers, corrected normal vision, volunteered to participate in the experiment college students as subjects, of which 16 male Han nationality,20 female Han nationality,19 men minorities,14 women minorities. We want to know if the college students identity the Han clothing by the implicit recognition test, and like the Hanfu clothing by the implicit like test; We would like to know the students'implicit attitudes of Hanfu clothing in which stage and they how to evaluate the Hanfu clothing; We want to find out the impact of Hanfu clothing knowledge on the universities'attitudes to Hanfu clothing.The results show that:1) The overall student's implicit recognition compatible and incompatible task reaction time to the Hanfu clothing is significantly different; Different ethnic and gender groups of college students agree with the implicit recognition attitude.2) The overall student's implicit preference compatible and incompatible task reaction time to the Hanfu clothing isn't significantly different; Different ethnic and gender groups of college students agree with the implicit preference attitude.3) Students' level of understanding of Hanfu clothing M=2.875, likeness M= 3.421, a willingness to wearing M=3.406; The students' "understanding level ","likeness","willingness to wear " of the Hanfu clothing are extremely increased after 5 minutes' watching the aesthetic and cultural interpretation PPT of Hanfu clothing.4) "You will choose which of the following clothing for our country's national costume? 1,Hanfu clothing; 2,Tunic or Cheongsam; 3,designing new national costume;4,others.Who choices the Hanfu clothing as the national costume is 40.6% of the whole.So:1) The implicit attitudes of the universities on the Hanfu clothing are identification not likeness, in the conversion stage from identification to internalization.2) The implicit attitudes of the universities on the Hanfu clothing don't exist ethnic and gender differences.3) Lacking of knowledge of Hanfu clothing becomes an important factor to the universities' attitudes to the Hanfu clothing.4) 40.6% students chose Hanfu clothing as the chinese national costume.