Implicit And Explicit Social Cognitive Experimental Study On Competitive Attitude

Competition is a widespread phenomenon in nature and human society, and it is also a word that is used most often and most extensive in modern society.With the rapid economic and cultural development,competition between people has become increasingly fierce.For college students,the competition has given them a heavy burden.At present,the research about competitive attitude mainly concentrated in the hyper-competitiveness,personal development competitiveness and their relationship with other personality characteristics.And the measurement of competitive attitude is mainly concentrated in the descriptive scale.The research on competitiveness from the perspective of implicit social cognition is still very limited.In this study,we used"competitive attitude scale"version of Chinese to test college students,and selected two kinds of students as experimental subjects,one with personal development competitive attitude and the other with hyper-competitive attitude.We chose preference judgment and recognition test,kinds of research methods of implicit social cognition,to study the difference in implicit competition and cooperation tendency and implicit aggression between the students with different competitive attitude.In the research,there were two 2×3 two-factor completely randomized design experiments.Words and pictures were used as experimental material.Three different processing types were manipulated.The hit rates of preference and recognition were used as the indicator.Comprehensive results of this study concluded the following:1.The experimental paradigm of recognition test and preference judgment can prove social cognitive unconscious or implicit components.2.Implicit competitiveness can be primed by some stimulation that contains clues to competition,which does not affect the subjects' explicit cognitional activity.3.The two kinds of students with hyper-competitive attitude and with personal development competitive attitude all have highly implicit competitiveness.And the former's implicit competitiveness is stronger.4.Students with personal development competitive attitude have more implicit cooperativeness than students with hyper-competitive attitude.5.The two kinds of students with hyper-competitive attitude and with personal development competitive attitude all have implicit aggression. And there's no difference between them.