From "Point" To "Side"

More and more designers dream to own a concept store to display various creative products, and express the designers' values and tastes. Also, the store can be accepted by customers. Actually, when they get starting, the designers often feel dispirited, and have no idea to deal with the room full of debris.To integrate the brand design and promote it, first we should figure out the whole concept for this store, and extract some key clues which can express the concept, we could call them as "points". Basic on these "points", it will be easy to extend deeper ideas for the designers. These extended and detail ideas can be called "sides". "Side" is an emotional mode of transmission, and "point" is a figure expression. "Side" shows the creative products, at the same time it shows the concept. It impacts the customers' emotion, and most customers understand the products and accept the concepts which try to express. There will be an easy job to find the interaction between the store owner and customers. If this method be popularized to the people, more and more concept stores will be presented, and more and more designers will be to find a new way to survive in this world, the world fulfilled with strong rivals, challenge and opportunity.