An Investigation Into Design Expression With Emotional Concept In Isual Communication

Design for the love, has already become one of the development trends of modern design,the design will not only meet people with function and surface visual experience, but throughthe visual language to consumers and visitors pass some kind of emotion experience. Basedon the visual communication design and the people closely related to daily life designdisciplines as conducting the thought of emotional design support, hope that through theanalysis of emotional design theories and the domestic and foreign outstanding casediscussion, explore visual communication design concept of emotion expression applicationmethod, the designers and consumers to play a reference and guidance role.This paper first introduces the visual communication design and the concept of emotionresearch background, purpose and significance start, detailed description of the concept ofemotion and visual communication design and other factors, emotional concept in the visualcommunication design in the importance and the function, this is the research direction.Followed by the visual communication design perspective studied people emotionalexperience of various elements, use of color science, affective science, psychology, visualaesthetics of design, marketing, sociology, communication studies, interdisciplinaryknowledge to analysis and research, exploration and Reflection on the visual communicationdesign of emotional expression status and inadequacy, put forward a perfect visualcommunication design in the concept of emotion expressions of the evaluation criteria andresearch framework..In addition, the concept of emotion in the process of visual communication designperformance analysis and the design method of exploration and innovation, help the designerin the visual communication design process, pay more attention to stimulate people’semotions, to shorten the distance of visual communication design and the public, to provideemotional mental satisfaction.By the end of the study on investigation and Analysis on emotional concept in the design ofvisual performance to create" concept of emotion orientation--the case study of" warm"feeling for example"(WEAM) research methods, and the use of successful emotional designcase analysis and practice. This new concept of emotion expression methods tried, with aview to help the designers to design more people-oriented, incidental emotion function works,also contribute to the emotional design in our country the whole design industry’sdevelopment, but also the innovation of this paper lies.