The Special Quality In Traditional Elements Of Chinese Red And The Visual Activity In Modern Design Work

This article describes the historical and culture origins of "Chinese Red" and its development process, it also manifests the reasons for the special status of "Chinese Red" in china. Moreover, through generalization of diverse showing in different dynasties and in typical article of handicraft, the paper presents the development process of chromatic culture more clearly. And at last, by the research into China's traditional chromatic culture, aesthetic ideology, Lao Tse and Zhuang zi's idea on aesthetic culture, the article reveals the source of Chinese Red awareness. It is necessary to ponder the value of traditional chromatic culture in modern design from this angle the relationship between design and national culture.This paper means to explore the factors that influence Chinese people's psychology and culture background of the red-color preference. Through the symbol of the color, red, to analysis the function of romancing an atmosphere and presenting the artistic conception of Chinese culture in the modern designed works, such as in the graphic fashion, product, film, interior and architectural design filed. Summarize the exhibition in some red-design works in both tradition and modern style, and combine the culture background to research the deep color-psychological meaning. At the mean while, hope to finding out some rules in the modern designed works.