Traditional Culture Under The View Of Traditional Chinese Visual Identity Design Research

The doctor of traditional Chinese medicine, as the good treasure of the treasure house of Chinese traditional culture, for thousands of years in the course of inheriting good continuity, forming a unique traditional culture. From the initial general hospital department of traditional Chinese medicine to the now independent of traditional Chinese medicine hospital, it can be seen that countries strongly support for traditional Chinese medicine culture. Relevant data shows, "twelfth five-year" period, an increase of 500 TCM hospitals in China, by 15.5%.91.2% of the country’s community health service center,80.2% of the towns and townships,70.7% of community health service stations and 64.9% of the village clinic can provide services of traditional Chinese medicine. "Along with the increasingly fierce competition between hospital, hospital operators have started to pay attention to the brand image of the hospital set up. The hospital brand image as an intangible asset, can bring more economic benefit for the hospital. Different from general hospital, hospital brand image design can not only in the" hospital "2 words, but also because of the traditional culture of their own.In this article, through exploring traditional culture under the view of traditional Chinese visual identity design, logo design were analyzed for 110 home hospital, by the overall design of symbol form exploring the law of the traditional visual identity design, to find the problems existing in the present situation and put forward reasonable Suggestions. This article is divided into two parts, the first part is the introduction part, an overview of the research background and significance of this article, the research process and research method; The second part is the body part, through the survey results of 110 hospital of logo design in the home, from the form, use the element, use color these three points are analyzed, tries to explore the current situation of contemporary hospital of visual identity design, existing problems and put forward reasonable Suggestions for improvement. Traditional visual identity design, not only to set up the status of the cultural image of traditional Chinese medicine and traditional Chinese themselves, let more carry forward traditional culture. In succession to carry on the design innovation, endowed with traditional visual identity design new life, make have more significance.