The Application Chinese Traditional Elements In Modern Poster Design Research

Today’s society, different cultures from around the world show became the mainstream trendof art design, along with the rise of China and expand, the visual representation of Chinesetraditional culture becomes a new trend of graphic design, designers begin to explore thetraditional elements of every field, trying to perfect interpretation of Chinese culture in the designwork. As a graphic designer, will carry forward Chinese culture through the poster design is theresponsibility. We need to turn the form of contemporary design and aesthetic standards and theintegration of traditional Chinese elements, through the deep understanding of traditional culture,this kind of element into a visual symbol, in poster design works of Oriental verve and nationalemotion natural release.This article is divided into seven chapters, first chapter is the introduction to researchbackground and research basis, the research significance and research method of four chapterexpatiated on the theme of the article to express; The second chapter analyses the presentsituation of the Chinese graphic design and make the time background of the status quo; Thethird chapter mainly discusses the status quo and composition of posters, poster design, thedefinition of the three basic elements of poster design; Chapter iv is from the history and cultureof China, summarized from the slavery society to the economy, culture and art background oflate qing dynasty, and in this background, which formed the main visual elements. In the fifthchapter analyzes kan, Chen Youjian, Bai Muzhang, Han Guying four famous designer toillustrate how to better grasp the classics of traditional Chinese elements in the poster designusing; The sixth chapter expounds the Chinese character, traditional patterns, traditional color inthe poster, the main design method; Chapter7is based on chapters before discussion made on theuse of the traditional elements in modern posters in the outlook and the conclusion of the wholearticle.As a graphic designer, we have an obligation to make the Chinese traditional culture throughgraphic design way to make the world, attaches great importance to the traditional elementconveys cultural connotation and visual effect, using the unique design thinking and the essenceof the traditional elements applied to the design, to create China’s design language.