The Research On The Enterprise Brand Image In Trade Fairs

A brand image is one of the key factors for enterprises to gain thecompetitive advantages in the market. A trade fair is an important platform to display the brand image. With the high-speed development of China economy these years, people increasingly pay attention to how to creat a brand image.The thesis introduces the problems, existing in the presence and extension of enterprise images and brands in the design of trade fairs in China, and probe into how to extend the integrity brand images effectively, based on a large amount of the abroad and domestic information. Meanwile, baesd on the relationship between the design of trade fairs and brand images, it studies the expressions of the brand attribute, the brand profit, the brand value and the brand spirit in the design of trade fairs. What's more, it analyzes the nature of the methods to creat a brand logo, brand colors, brand characters, brand images in the trade fairs.The research shows that the design of the complanation of brand images should be put into the three-demensioned space through the recomposement. Further more, aiming at different features of brand images, it should focus on the expression of brand images, and fully understand and express the features. With the varied expressions, it is easy to achieve the accurate grasp of the enterprise culture, management conseption, and let the brand images involve in the design of the trade fairs. Applying the multimedia and the dynamic methods , it is helpful to highlight the market management conception and the enterprise culture,and under the guidance of the identification system of brand imanges, it contributes to the presence of a pleased, relaxed space as well as the enterprise image, brand conception, and the nature of enterprise spirit, so that it can be the reference for the brand image expressing in the trade fairs.