| At the turning of centuries, Chinese film industry is facing the strongest impacts from the outside and the inside of film industry. The development of commercial films is of the first importance of the survival of Chinese film industry. But the quality of Chinese commercial films has long remained at a low level. As what Feng Xiaogang, a famous director said "in China, there is not any authority of commercial film. Those reviewers always judge commercial films with the measure of art film. Just Ike to test different liquids with the same reagent. It is impossible for those criticisms to hit the point." The divorce of theory is the important reason lor the stagnancy of creation because of the undoubted interaction of theory and practice. Therefore, observing the commercial films from an rational and theoretical perspective, the thesis tries to explore the starting point of the researching and criticizing of Chinese commercial film, provide a trial of the critical theory of Chinese commercial film and find out some strategies for its development.According to the research of the thesis, the eagerness and the ardent love for commercial films originate from the internalized desire for unbosoming the psychological tension and the physiological anxiety, which have long been constrained in the history of China. Hence, the thesis takes the audience psychology as the research tool, analyzes the cinema audiences' psychological activities of commercial films, sums up that the type film and the star system are the origin of the attractiveness of Hollywood and Hong Kong, which are the successful models of commercial film, and the lacking points of Chinese commercial films.The narration of story, the expression of significance, the portrait of characters and the comprehensive sense of language of the type film always can achieve a relatively stable equivalence to the psychology of audiences along with the changes of times, and present strong adaptability: Hollywood films conquer the global market with the combination of basic type principles and high-tech techniques, as well as other factors; Hong Kong films win the market of the Chinese people by the Oriental flavor, which is realized through localization. It is thus clear that to take the type film for reference does not mean to copy its model or skills, but to draw lessons from its elements and attitudes corresponding with the psychology of audiences. The star system is another foundation of Hollywood and Hong Kong's conquest of the world. Since film producing is an industry of culture, those most popular stars are its prefect products, which help audiences to realize a self-assurance and a confirmation of life through the audiences' accessibility, approval and accordance with them. However, Chinese commercial film is so deficient in these two aspects that it hardly can compare with Hollywood and Hong Kong. Finally, having examined itself in the crisis, at the end of 1990s' Chinese commercial film made a precious step of audience-orientedness and marketinglization: the New Year celebrating films appeared and developed. However, with only Feng Xiaogang's filmsoutshining all others, the field has not reached the development in competitions. This dissertation analyzes Feng's three New Year celebrating films on the sarre foundation of other films, holds that Feng's success lies in his familiarity with the psychology of Chinese audiences, accurate appraisal of market location, and drawing lessons from Hollywood. This has been neglected by the film reviewers.Having studied the traditional film-watching psychology and the present entertainment and culture psychology of Chisnese audiences, the last part of the paper thinks that nowadays since watching commercial films in cinema is a kind of fashionable consumption, the consumer group of Chinese commercial film consists of the "tide leading" middle class and "tide following" common people. Based upon this, the thesis points out that the developing strategy of Chinese film industry is: to draw lessons f...
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