The Expression Of Advertising

This theme is one of the items of educational research, By the digging and comprehension to the advertisement design from the view of expression., I conclude and summarize some principles, techniques and methods of expression of modern times advertisement.The times of now could be say the age of advertisement, advertising information flood our life everyday and develop forward very soon in many kinds of style. Advertisement is a bridge between producer and customer. Along with the spread of market, development of technology, exaltation of level of people appreciate beauty etc, the advertise plan, the creativity and its expression are all changing endlessly. This article primarily emphasize in discussing the theories of expression in advertisement. The thesis commences from four aspects:1 .The part of general introduction. From total up generalize the category, innate character, principle regulation, contents trend of the advertisement expression the characteristics etc. This part increase new research content for now advertising theories , and avoided returning simply the advertising expression into the scope of advertisement creation before;2.The part of advertising expression of the sense of vision .In this part discuss the principles, methods and skills that graph, color, chart, sign, entity, skin texture, construct form, arrangement that followed in advertising expression .Research in this aspect can express advertising creativity and direct the manufacture of the advertisement better ,so that attain to the purpose of transmitting information, infection consumer;3.The part of advertising digital and multidimensional expression. Starting with mainly two dimensions, three dimensions, four dimensions, multi dimensions and digital expression discuss the principles, regulation, methods and skills of advertising expression and then discuss the new method, new form, new technique, new material, new method and new skill of advertising expression from different aspects:4.The expression of advertisement and the choice of medium. The relationship between the expression and the choice of plane, broadcast, outdoor, network and other medium. To choose fit medium to express is the key of advertisement.Transmittal design medium goes far from printed medium and electronical medium to mutimedium. The conception of transmittal design has been the technology which can be available to produce visional pictures. The expression of advertisement have the tendency to be comprehensive subject application design.It also tends to be a more free place and expression from all angles. At the same time, advertisement expression has been a multiple sense( vision, audition, touch, smell, taste) comprehension information design. All these demand the expression of advertisement to be standardized and integrated with novel, and the integration of nationality with world, and art with material.