The Information-theoretic Approach To The Translation Of Tourist Advertising Material

This thesis, by applying some important theories of InfOrmation Theory in thefield of communications. together with some of Newmark's text theory aims atexploring and studying the translation of tourist advertising material. This is thoughtof as the new approach of conternporary translation study in that it employscross-discipline theoretical accomplishments in the process of translation, whichenables trans1ation study to go beyond the convention of linguistics. According toNewmark's text category theory text can be divided into thIee types f expressive text,infOrmative text and vocative text Tourist material belongs to the type ofinformative text which aims at conveying useful and practical message to readersAnd the trans1ation of it should lay emphasis on the equal interpretation of theoriginal message to the target readers. As each society has its own commonknowledge, and every langUage has its own cultura1 features and expressionisny thetranslator has to adopt a variety of compensation measures during the process oftranslation. In order to achieve such a goal, the author of the present thesis hasco1lected some typical examples in tourist material for specific analysis, and byapplying the main theories of Information Science, like the redundant informationtheorp the compression and decompression theories, and by detailed compariso11 ofChinese and English texts, the author elaborates in detail the practical approachesadopted to translating the tourist advertising material in terms of the communicationof infOrmation. The author's eftbrt is to improve the quality of translation in field ofthe tourist advertising material of our country to promote the development of ourtourism, and to provide a new study approach and standard fOr the translation of theinfOrmative text.