New Communication Environment Of The Commercial Advertising Phptpgraphy Communication And Expression

A large amount of information every day into the network, consumers is alsoactively or passively accepts the message. With the development of science andtechnology to promote the consumption level of economic progress, advertising hasbecome an indispensable part of people’s life, whether in shopping centers or the field,famous buildings LED screen or the residents of the home TV, design exquisite fashionmagazine or send small advertising, advertising has completely penetrated into in everycorner of life, and advertising photography will emerge as the times require and thesuperiority of its irreplaceable to become a member of this big family is essential forcommercial advertising in the. In advertising photography was born more than100years, with the development of technology has driven the image effect of continuousimprovement, advertising photography made outstanding contributions to theadvertising industry. Since its creation in the advertising photography, the form andcontent have undergone great changes, from the beginning is only the authenticity of thearticle and video record, up to now, almost every piece of advertising photography canbe used as excellent photography. Commercial advertising photography has thephotographic image upgrade to a visual language to convey information, advertising,advertising concept interpretation of emotional expression, advertising. In this context,the advertising industry has been rapid development, and cameras, that people get theimage more simple, direct, imaging technology also led the development of the marketeconomy. In the new communication environment, media selling point is no longer thewritten word, but in the light of fine, unique visual impact of the picture. Planar mediathese pictures not only appear in books, newspapers, magazines and other traditional,also achieved rapid development in the Internet and other new media, newcommunication environment brought by these new media is a carrier based on image ascontent, gradually replaced the map like the words become the protagonist. With thedevelopment of digital technology, shooting out from the traditional photography modeliberation, digital technology brings advertising photographers more creation space,make the image appear more rich and colorful, let advertising photography works into ahighly free state, photographers day horse empty imagination, gives the picture morepowerful advertising persuasive.