Advertising Cartoon Design In The Age Of Information

This paper chooses the field that few people explore.On the basis of grasping the origin of early comics and the dissemination and development of comics as advertisements,it studies and distinguishes the design characteristics and performance factors of advertising comics in the information age,and conducts an in-depth analysis.Understand the new characteristics of advertising comics in the information age,understand their development context,and grasp their future development trends.In the first part,the author first analyzes the research background and explains the current research situation at home and abroad.After that,the author introduced the research method,using literature research method,interdisciplinary research method,theoretical practice method in-depth analysis.Therefore,the purpose and significance of the research are summarized.The second part outlines the design of advertising comics in the information era.This chapter starts from the classification of advertising comics and the theorem of the concept of advertising comics,and then studies the production and development of comics.In China,due to the relatively late development of modern advertising,comics are applied to advertisements.It is also relatively late.The development of advertising comics is not yet mature.Compared with traditional advertisements,it is still relatively new.At present,it is mainly spread on the Internet from the media,and it is still a relatively new form of advertising.Finally,the characteristics of advertising comics design in the information age are analyzed.Because advertising comics are graphic art designs,they obey the basic design rules and also have their own design characteristics,such as distinctive themes,unique and vivid images,changeable styles,concise pictures,and colorful and rich colors.The meaning is humorous and so on.The third part discusses the Expression Factors of Advertising Comics Design in the Information Age,from the description of lines,the rendering of colors,theimplantation of copywriting,the extraction of graphics,the creativity of composition,the idea of splitting mirrors,the adjustment of sounds,and the integration of animation into eight aspects.You can understand why people love and recognize advertising comics,analyze and summarize their characteristics and design rules,in order to better understand the design of advertising comics in the information age,promote the development of advertising comics,and design more and better advertising comics.Serve more businesses and consumers.The fourth part is the prospect of advertising cartoon design in the information age.The merchants mainly value the low cost of advertising comics,the short production cycle,the rapid dissemination,and the wide range of development and utilization scenes.Consumers love advertising comics,mainly because of comic humorous storyline,close to the content of life,cute and vivid comic images.In the future,the development potential of advertising comics is huge,and the content and drawing methods are more diversified and personalized.This can drive the rapid development of the comic industry and advertising industry.In the future,the concept of differentiation will be more conducive to memory recognition.Attention to interactivity,can better arouse the audience's emotional resonance;Easy to derive,advertising communication is stronger,is the development direction of advertising comics.The last part is conclusion.