On The Web Identity Design Of Corporate Identity System

On the Web identity Design of Corporate Identity SystemLiu shifengBased on the study of Corporate Identity and Internet Communication, the article discusses the Web identity question that enterprise Internet developing encountered by viewpoint of Design art, through its function, characteristic analyzing, the article puts forward the design strategy of Web identity. The author thinks that Web identity is an important part of Corporate Identity System and regarded it as extension of Corporate Identity in Internet field. The Web identity design embodies by web page design and the design should accord with these requests: the theme is distinct, the form and mind are unified and the image must be a whole. The author considers that the integrated design, interactive design and emotional design are the main design tactics.