Advertising Language Creativity And Social-Culture Psychology

Advertisement has become an important part of people's daily life. The key to actualize its effect lies in the promises of interest or the conception of consumption of people in the process of sale, but all these will be realized through language. So 50% to 70% of the advertising effect comes from words. Verbal images are an important part of that created by advertisements, which is the key to the success of advertisement.Advertisement's mission is to display what the benefit of the product will bring to costumer, to inspire the costumer purchase desire and promote production sales. So advertising language should not only have daintily word, but also have science thought of culture psychology.So in advertisement creation, we should have a definite object-costumer in view to choose the right word of advertisement.Language is ethical. The advertise word should think about social philosophy, culture, moral, custom, regime system and politics belief.We must see clearly what is the latency consumer, what they like and what they want. The trick to a successful advertisement lies in making it descriptive yet concise, originality yet acceptable. To aim at this ,we analysed the consume colony's constitutes and require in different way, include consumer's sex, age, race, education background and their require of living, safety, love, respect and aesthetic.In the same time, through analyzing many successful advertisements, we intended to find links between verbal images and succeed advertisements, stimulate the reader to further think.