Study On The "Apperception Sharing" Of Verbal Images And Visual Images In New Media Advertising

With the development of the society,intelligent technology has gradually replaced traditional media as the core force of advertising creativity.With the support of science and technology,the original ordinary advertising information transmission has become particularly splendid.However,advertising has become the synonym of "Sharing" between intelligent science and technology and art information dissemination.At the same time,the way of information presentation in new media advertisements has a widespread to the audience's psychology and ideology.New media advertisements present the form with "dazzling" scientific and technological method and "amazing" verbal image and image,which trigger the purchasing desire of the target group in the most "subconscious".This paper starts from the "new" interpretation of new media advertising,aims at constructing the subject theory and improves the effectiveness of new media advertising,under the guidance of advertising semiotics and psychology,this paper seeks to realize method of "holistic sharing" and discriminates and screens and categorizes the impact and influence of digital technology and intelligent media on advertising.From the symbolic level,it has analyzed structure and composition of the verbal image and image of new media advertising.Through the study of the complex relationship between verbal image and image in new media advertisement and "apperception sharing" which is both contradictory and unified,this paper seeks the intrinsic meaning generating mechanism of the effectiveness of new media advertisement,and further obtains what form of advertisement is most effective,and how to achieve "apperception sharing" of new media advertisement,and constructs the relationship between "apperception sharing" of verbal and image symbols.This paper builds a bridge between verbal image and image "apperception sharing" from the aspects of combination form,composition mode,ideographic tension,aesthetic analysis and relationship construction of new media advertisements.Based on semiotic theory,through the principles of Gestalt organization,audience perception data and other aspects,it makes a scientific analysis and verification of the feasibility of the relationship construction of "apperception sharing" in New Media advertisements.So that to provide reference for the related research of new media advertising.