Studies On The Language Features Of Advertising English From The Perspective Of Systemic-Functional Stylistics

With the rapid development of our social economy, advertisement has already become an indispensable part of our daily life. Its glamour and extensiveness lie not only in its functions but also in its language. Though artistic value of advertising language is not so high as that of novel and poetry, it has its own special features. Hence, it is theoretically and practically valuable to study the language features of Advertising English.This paper intends to study the language features of advertising English based on the theory of systemic-functional stylistics.It starts with a brief introduction, which illustrates the significance, purpose and research method of this study.Fundamental theories of advertisement and stylistics are covered in Chapter 2. The relevant theories of stylistics are the theory of foregrounding and the theory of metafunction. As to the modes of foregrounding, there are deflection and incongruity. Besides, the metafunction of language involves ideational metafunction, interpersonal metafunction, and textual metafunction.Chapter 3 involves two sections. The former discusses the language features of advertising English at different linguistic level, i.e., at graphological level, at phonological level, at morphological level, at lexical level, and at syntactical level; the latter, via the theory of metafunction, analyzes the textual features of the body copy of advertisement.Chapter 4 is a general conclusion, in which the focus of the study is reiterated.