| The book trade in China have been in "Time of Best Seller" , and the phenomenon is a hot spot of academic research. An important problem to be resolved is how to elongate the life of literary best seller. That is a realistic topic. My text deep studied the concept ion, types of best seller, discussed about the causation to turn out and researched the periodicity of its life. My text also explored the connection inward between best seller and length seller, and got a conclusion about elongating the life of best seller.My text primarily reviewed some foregone achievements about conception and genesis of best seller. After analyzing and summarizing, my text got a rudimentary conclusion: Demands of reader are the eventual causation.Then, my text chose two books that were standing for searching in how to make best seller sell longer. They were Hurry Potter andMusic up.To analyze their culture worth and means to sell, my theory achieved an actual supporting.By introducing the theory of product and its life-cycle, my text analyzed the life-cycle of best seller and proved that the reader' s demands made hooks sell better and longer. A further conclusion turned out: Best sellers declined and fell quickly because publishing houses didn't take steps to elongate their lives.At last, my text summarized the elements of literary best seller to sell longer and generalized an elemental process: analyzing the elements to sell longer→investigating the readers→enacting phased tactics to sell→supplement ing some subsidiary measures.
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