Study On The Best Seller Novel Of Love And Marriage Theme Of China In Recent Years

On the background of mass culture,bestseller is a typical manifestation of the literature marketability.It often reflect the social attitudes of an era,embodies a certain period of political,economic,and culture changes.It is the weather vane of social culture issues.The best seller novel of love and marriage theme attracts the extensive attention. With the development of market economy and the rise of the new media, the best seller novel of love and marriage theme has occupied the leading position of bestseller in recent years,who should attracted our wide attention. This paper through analyzing the development stage and the reason of the best seller novel of love and marriage theme of china in recent years, summarizes main features and existing problems,and according to the Popular Culture Theory, the Consumption Theory,and the Theory of Reception Aesthetics,points out some marketing strategies of the best seller novel of love and marriage theme,which can find a way out for sustainable development of literature.This paper does the research on the best seller novel of love and marriage theme of China in recent years from three parts.The first part discusses on the historical analysis of the best seller novel of love and marriage theme.and point out the necessity of the study and why the novel of love and marriage theme has a best seller. The eternal subject of love and death makes the novel of love and marriage theme attractive,rich content makes it greet all kinds of consumer,and its entertainment attracts those people who has a impetuous life.Meanwhile,analyzing the ethical value which has the function of ethical guidance to our society and aesthetic value includes the beauty of realism and tragedy.There are three stages of the novel of love and marriage theme of China:the stage of pure love,play and reality.The second part discusses on the present condition.Through the statistics of the bestseller list,concluding main features of the best seller novel of love and marriage theme of china in recent years, the main problem and its reasons.The third part analyses the development tendency of the best seller novel of love and marriage of China, and points out some marketing strategies of the best seller novel of love and marriage theme for further study. In the creation aspect, we can know market expectations of the novel of love and marriage theme by questionnaire. In the propaganda aspect,we should make full use of media such as film,TV and internet. In addition,doing timely information feedback is also very importantAccording to this analyzing fame, the thesis faces the probloms by hacking their histories and analysing present condition of the best seller novel of love and marriage of China.Then we can understand the tendency of the public values and their aesthetic taste,and discuss marketing strategies of the best seller novel of love and marriage theme.In this way, literature and market can achieve common development against the background of popular culture.