Humanistic, The Develop Tendence For Commercial Graphic Design

Commercial graphic ad is the main part of modem design. It is so important that can develop the economic, enrich the human's culture and living, enhance the international communication, and so on. Therefore, we can say, it latent design the types of consumer's life and affect their concept. It also affect the humans behavior, the concept of value, the attitude of life, the form of culture. However, for the super-pursue to commercial profit and ignore the humanity of consumer, more and more false ad, ugly ad, and useless ad be produced. It is easily lead to a series of unfavorable influence, Such as, information pollution, material adoration and resource lavished.With the development of society and the contemplation of human's misplay. the expense consciousness of consumer is improver than before. The emphasis of design is turn from material appetite to interflow appetite. The trendy of future design will more concern the humanity. In the future, commercial graphic ad is no longer the slave of production, but the main way to conduct the consumer's behavior. The necessary requisition of humanistic design are kindly concern and scientific explore, it must concern the peculiar crowd and natural environment.According to the character and circumstance of commercial graphic ad, the thesis present the future design must be concern humanity. Furthermore, it also discourse the history, aim and content of humanistic design. At the same time, The thesis present some advices for China's ad design.