Study Design The Commodity In Plane Advertisement

The economic development, increase of material and spiritual life level lead people’s pursuit of beauty is more and more strong. Commodity color, shape, material, overall temperament and other aesthetic factors increasingly becoming focus when consumers buy goods. This article intends to study how to make the goods involved in the advertising images in which, and through the advertising images demonstrate the external image of products.First, based on lots of market research, consumer behavior analysis at the same time consumers from buying commodities psychological characteristics and combined with the properties of the current products in the design of print ads to participate this thesis summaries three big problems. Second, after preliminary summary of goods participation in design of print ads, this thesis analyses the commodities involved in manner and participatory design of creative thinking, creative principles and creative design process. Finally, from the commodity attribute, consumers psychological needs for goods and enterprise image, this article breakthroughs three aspects on the same-color problem, from direct and indirect display solve the same-display problem. According to the goods attributes and consumer demand, this thesis summarizes33kinds of breakthrough to a single manifestation. This thesis studied both goods way of participation, creative thinking and creative design process, so it has theoretical and practical significance in participation in the design of plane advertisement...