The Research On Metaphorical Approach To Product Design

Metaphor is a kind of case of the linguistics according to the traditional functional definition. The origin of "metaphor" can be traced to the word of "metaphora" in Greece, meaning that the use of words indicates something different from the literal meaning. Metaphor is a manner which old experiences are used to substitute new experiences. The psychological foundation of metaphor is the association and the imagination.This paper makes a discussion about the basic metaphor theoretics including the generative reasons, comparability and mutuality of metaphor. The idea is brought from the discussion that thinking way of metaphor is very useful and helpful to design thinking, especially in the process of product design.The paper focuses on the analysis of the issue about how metaphor to be used in product design and the research about the imagoes and characters. Design may be a behavior of creating imagoes on the precondition of realizing the physical functions. The explored analysis of the choose about the imagoes are continued in chapter 4, which is about the transfer between characters of shapes in the process of the usage about metaphor into the product design. The content of the paper includes the limitations result from the uncertainty of imagoes and the multivocal understanding about the meaning of metaphor.A good design can make users recall more similar memories and emotions by right of their old experience. In the process of design, designers use familiar shapes into new products with metaphor skill.Metaphor is an important expression mode about emotion. It has a wide space in the course of design. People convey their impressions, tastes and values through goods. Designers can link the interrelated culture, circumstance and connotation with the characters of product. In the meanwhile, the users can detect the hidden communication by the visual shape. The usage of metaphor can increase the chances of the intercommunion between designers and users.