The Metaphor Application Of The National Graphics Symbol In Product Design

The national graph mark and the product design each other all is the divine creative force culture, all is manifests in the entire national culture system as the productive forces commodity culture attribute, may mutually be the model. Through conforms to modern society high-tech and the high emotion union time characteristic and the value orientation with the national graph this mark carrier with the product design union form transmission certain product culture connotation way.In the modern society people not only need to satisfy to the product use function and alsp need the product image spirit, the psychology to obtain satisfy. The metaphor way causes the design surmounting time and the cultural boundary, designs between these two flatness and the three-dimensional different concept in the national graph mark and the product establishes an organic relation, carries on the conformity, the summary and creates again. The national graph mark is in the graph mark most has the traditional culture concept and the nature manifestation, its conformity nationality tradition culture and the modern graph constitution, formed has nationality and so on modern dissemination, artistic reappearance, cultural inheritance symbolizes the significance modern performance symbolic form.The national graph mark selects material the main origin the fable, the play story which spreads to the people's work and the life perhaps the folk, through dissection analogy, substitution, double meaning, literature rhetoric and so on image deducing, searches analyzes the different form style esthetic sense and the conception significance, the final goal is for the human culture language communication and the understanding. The national graph mark has the unique visual language and the glorious form overhead construction, it originates from the reality but also does not limit to the reality, through metaphor way and so on the function, decoration, culture, through the deduction and the transformation, causes the product to have the new design thought and the power. The product needs the certain cultural connotation to construct it deeper level the mark characteristic, and manifests through the specific expression form, the capture even reappears the tradition magnificently to be bright.