Design For Women

Along with the development of market economy, commodities have enter the era of market segmentation. In the huge consumption colonies there is a consuming power thatcan never be neglected-female colony, which is worthy being studied seriously. Notonly design for female is the result of market segmentation, but also the sexual differences certainly exist in industrial design. We will discuss how to design for female in a better way with the analysis of the sexual differences in design. "People" is the most important factor in design. With female the subject, this paper firstly analyzes the physiological characteristic, psychological characteristic, aesthetic psychology, consumer psychology and behavior in detail to grasp the female characters and sexual differences, and career women are then circumstantiated as a precisely classified group of people.The characteristic for whom design is practiced will be represented in the form of product. After the systematic and general understanding of female, we will analyze the characteristic and differences of existent form of product resulting from the female sexual characteristic and differences, including the product categories, form language of product, ergonomic characteristic and so on. The concept of product sexual characteristic is created to conclude all of the characteristics. To explain the sexual characteristic more graphically, the mobile phones for women are chosen as a main example. Image scale method and SD method are used to analyze form language in product design, and Ergonomics is used to analyze the ergonomic characteristic of product.After the analysis of female and product, a better way of designing for women is discussed with three steps: recognizing sexual character target, setting form character categories, and confirming product operating means and optimize ergonomic system. The final goal is to use all kinds of methods to design the humanistic product for women which can optimize and make our life more beautiful.This paper will analyze the relationship between female sexual characteristic and product form with the expectation of summarizing a set of systematic design method, so as to provide effective method and theory for "design for women".