Research On Indigenization Design Of Mobile Phone

As a result of globalize, mobile phone was invented by the western countries at first, it is designed according to the use habit and aesthetically of western users. Entering the Chinese market, foreign mobile phone enterprises occupied the advantage of technology and quantitative monopoly, they can impose Chinese user on mobile phone of the west take. But with the aggravation of the market competition, especially the emergence of enterprises of native country, they have taken the great challenge. Because enterprises of native country know compatriots' taste well, certainly the mobile phone designed is accepted by user of native country well. They can find out the train of thought of the localization from the native country mobile phone too. At the same time, the foreign mobile phone enterprises had to adjust policy, too. This thesis is under such a background terms, the Israel mobile phone, for stigma, it is analyzed that domestic and international mobile phone enterprises demonstrate several localization inclination during the process of meeting China's native country user's needs. Research and analyze through the investigation, this thesis has drawn three pieces of inclination that the localization of the mobile phone embodies: Decorate melting, multi-functionalization and toy. Is it inclined to most obvious to melt to decorate among them, because native country user it regards not merely mobile phone as to be tool, they have given the consumption ideas of a lot of people of the mobile phone , for example show one's own identity through the mobile phone , or show one's own individual character ,etc.; Having very strong pursuit multi-functionally to the mobile phone of Chinese user; And the mobile phone has occupied more and more important status in the life of Chinese users, so more and more people think the mobile phone as the tool of the pastime, the toy is inclined to obviously reflect gradually. The developing history of the mobile phone is transient, even if only twenty or thirty years since the mobile phone appeared, and no more than ten years in the popularization of the mobile phone. But mobile phone, as one individualized products, is changed very easy, therefore there is changed very great. This thesis quoted some article and a lot of statistics of newspapers and magazines, and analyzed about the real case. Finally, on the basis, I draft two plan of design to prove the thesis.