A Study Of The Localization Of Chinese Book Design In The Context Of Globalization

Globalization, as a growing tendency in the modern world, is influencing every aspect in human society, such as in social pattern, politics, economy, culture and daily necessities. In terms of book design, all sorts of forms and schools of art have opened out before us, promoting Chinese designers to make process in internationalization. However, due to the excessive pursuit of westernization, we are losing our own specialty and the attention by the world. It caused the reflection to the globalization and the localization.This thesis focus on two aspects: how to confer more local characteristics upon books while designing in the context of the globalization; how the localization book design influences the globalization one. On the very beginning, this thesis introduces the present state of book design in the context of globalization, describing the explanation of the globalization, the book design in the context of globalization and the contemporary book design in China. Next, it analyzes the local characteristics of book design in the context of globalization. In order to do this, we did research on four main aspects: the explanation of the localization, the inheritance and the richness in the localization book design and the localization elements making the globalization book design more attractive. We also had a discussion on the ways of the localization book design in China in the context of globalization and the design methods on both form and content. In the end, we proposed the indivisibility of the globalization and the localization in book design as conclusion.