Musicals In The Context Of Globalization Of Its Localization In China

Originated in Broadway in America and West End in London, musical has already become global culture after about 100 years of development. In China, since the bring-in in 1980s, the localization process of Musical is underway, especially in recent years, several great original edition musicals have been introduced into the domestic market and have received widespread attention. Meanwhile, Chinese version and original musical made in China have also made progress.This paper discusses the localization strategy of musical in China: three-way in localization; the co-operation of international musical production company and local enterprise; the cultivation of local musical talents. Among them, three-way strategy is a basic one, three-way means bring-in of original edition musical, make Chinese version and create original musical made in China. This paper chooses the bring-in of the Lion King and other original musicals, the production of Chinese version of Les Miserables and Jin Sha to discuss three ways respectively.Many aspects stimulate the localization process of musical in China, among them, government, business enterprise, audience and the mass media are the most important drives. Many government have taken methods to develop musical, which stimulate the development of musical, but government should take an appropriate role and let market take dominance. Business enterprise leads musical localization. As the cooperation between international and domestic companies continuously develop, the localization of musical is taken into deep point. The localization of musical is the process to meet the needs of more local audience and the localization of musical is in line with the background of the times and the need of people in big city. Mass media is the watch-dog of the modern society. Through the coverage of musical, more and more ordinary people know this foreign mass culture and would further stimulate them walk into theater.