On The Factors Restricting The Film TV Advertisements In The Mainland And The Development Routes

The paper goes from the traditional culture down to the factors restricting the Film TV ads in the mainland, extracting the core sectors being the best representatives for the traditional culture to search out the key power to steer the creativity through combing the psychological reasons for the absence of the creativity in the contemporary ads. The first distinguished character of the paper is to explore the trend of the creativity from the negative limit from the traditional culture; The second is to run its moustache deep into the cultural and psychological level; The last but the important is its integrity and deepness.The content analysis is mostly used to comb and conclude many ad phenomena, which base the discourse on the three parts: creator, advertiser and consumer. "The broadcasting of the Film TV ads" is the fresh concept that is never put forward by the other scholars or coteries, which is analyzed particularly in the paper.