Research On Shanxi Special Product Packaging Design Under The Influence Of Jin Culture

Product packaging is an important means of regional and national culture, and the characteristics of the region can take full geographical features Shanxi Province has a rich cultural heritage. There are many kinds of folk art, these traditional region culture is important resources of modern design. Due to design consciousness weak and commercial purpose. As a result, now some of the packaging design is similar, lack of artistic value and regional style. The areas of specialty packaging design in-depth understanding and upgrade is essential. Therefore,packaging design with local color of the research have practical significance.This paper from the study of Jin culture under the influence of Shanxi specialty packaging design of combined with modern design concept, attempts through to regional culture study and case analysis, the author sums up the characteristics and status of Jin culture under the influence of Shanxi specialty packaging design, search method to solve the problem. First, discussion of regional culture in Shanxi Formation and product characteristics. About analysis of the historical and cultural characteristics of the areas of Shanxi, regional folk style, folk art elements show, the types and characteristics of Shanxi Province native products; secondly,analyzed the difference of element design under the influence of regional cultural differences,through the method of comparative cases, respectively on the different regions at home and abroad of product packaging design research, demonstrate the formation of the regional characteristics of packaging design principles; and then talk about the influence of Jin culture of product packaging design status. From the current Shanxi specialty packaging design generally summed up the style, and through status of packaging products, analyze and summarize the existing problems; and then summed up the method of Shanxi specialty packaging design to enhance the: digs deep into the local folk culture elements and innovation, and the modern fashion of combining, learn from the successful experience of other areas; finally, the Shanxi specialty packaging future prospects, expectations through the brand, localization,modernization and the ecological design idea, can let Shanxi area of specialty products for the world.Shanxi specialty packaging design, the most important is to dig deeply into the local folk culture elements, and innovation. Through the angle of multi packaging materials, composition of folk art, traditional pattern graphics, color, form of packaging structure innovation concept,strive to in the packaging design shows Jin culture and modern fashion of combining.