Thinking Of Color Usage In Graphic Design

Yesterday is tradition from the eyesight of today, and so is today from that of tomorrow. The culture of every time period can fit the society background and life style of that time. We need to study our ancestor's taste and creation from their point of view. We need to master the principle of old color culture, study the spirit in the philosophy of the old time, and understand the soul of the culture. These principles are the base and source of the foundation of the modern plane design. At the same time, color design is a culture. Its creativeness results in its life. And a very important part of this creativeness is represented by comparison between current culture and old tradition. Tradition is not a fix one. When the active factors of old tradition combined with factors in modern color culture, it becomes the foundation of new design culture. The future condensed color design idea will again base on this new culture. The representation mode of color design and the consulting space of the idea can since kept improve themselves. This thesis is based on China traditional color idea. The purpose of this thesis is to get the idea of modern graphic design through the summary and study of the idea of traditional color design idea. People are wealthier now than before, and the rhythm is more and more faster, so people are more and more caring about the requirement of feelings and mind. To a designer, color design is always for people. This principle needs designers to consider the willing of people as the most important factor. Designers need combine traditional color idea, suit current society, and work hard to inherit and improve the color usage in modern graphic design.