The Study On The Phenomenon And The Way Of The Product Alienation

Today, the Alienation phenomenon of product becomes more serious with the rich products bringing moderns comfortable life. The products designers, as the hatchers and framers of products, should be responsible for the Alienation phenomenon of product.This paper takes the Alienation phenomenon affecting directly people as the study object. And from the point of view of design, it analyses the Alienation phenomenon of product and discusses the reasons of this phenomenon. As for the product, it, as the tool of the people conquers the nature, like the nature, can be an opposite strength to control and astrict people, which makes the contradiction between the people and product. As for the human, the human can be attracted by nonego and be rolling in it for the human have the inertia. If the human rely on the product overmuch, they will become the matter just only product and consume, which is the alienation of humanity. As for the design, in order to go in for the commercial income, the contradictions on the product's contents and form, techniques and arts, profits and functions etc., can't be reasonably resolved, which makes the design become the slave of the profit.Therefore, the way of the Alienation phenomenon of product should be discussed from the three angles. The products should be designed with humanism; the designers should have lofty ethicalness and the consciousness of social responsibility; the users must be using the products reasonably and can't rely on products overmuch. Moreover, we must build correlative the rules in order to rule the moral of the design industry. In conclusion, the way of the Alienation phenomenon of product needs everybody's effort.