Study On The Visual Identity System Design Of The Suzhou Industrial Pavilion

Starting from the concept and development of the industrial exhibition hall,this paper mainly analyzes the elements,definition and evolution of the industrial exhibition hall.At the same time,aiming at the function,the problems,and the application value of the visual identity system in the practical project,to summarize the characteristics in the visual identity system of the industrial exhibition hall.Secondly,combined with the concrete practical design project,taking the Suzhou Industrial Pavilion as the research object,through refining,analyzing and classifying the related exhibition contents,the image connotation and design elements are excavated,it constructs a comprehensive design content for successfully shaping the visual identification of the Suzhou Industrial Pavilion.Thirdly,while analyzing the characteristics of Suzhou's urban features and industrial culture,combining with the creative expression from the visual identity of the Suzhou Industrial Pavilion,we can easily figure out that the design principles of strong feasibility,keeping up with the times and conforming to design standards are proposed.The direction of the system design is controlled to unite the practicality and aesthetics as a design standard.It provides a design basis for the visual identity system of Suzhou Industrial Pavilion,including the extension,updating and adjustment in the future.The framework of this research is:the background and method of the project;the explanation of the industrial exhibition hall and the visual identity system;the project analysis of the Suzhou Industrial Pavilion;the concrete design practice and theory application of the project.