An Experimental Study Of Emotional Stroop Effect In Positive Stimulus

This research is about the Emotional Stroop Effect of positive stimulus. After John Riddley Stroop found the classical Stroop Effect, Emotional Stroop Effect has become a new study field. Some research found when a personal who had emotional disorder named the emotional words and neutral words painted in colors, the latency to emotional words were longer than neutral words. This interference effect which can get in naming the color of emotion-related words is Emotional Stroop Effect. In the recent investigation, some investigator advanced a new theory, slow effect in Emotional Stroop Effect. They considered that the slow effect existed in negative stimulus, this slow effect would appear after the presence of negative stimulus. Used by the presence technology of pseudorandom sequences Sharma et al. found the Emotional Stroop Reverse Effect.Based on the former research, this experimental investigation used the presence technology of pseudorandom sequences as well. The mainly experiment was to discuss the positive stimulus of Emotional Stroop Effect in Chinese. There are three parts in this article. The first part is a repeated experiment, and the purpose is to discuss the Emotional Stroop Effect in Chinese. The second part is mainly an experiment about positive stimulus in Emotional Stroop Effect, and will use presence technology of pseudorandom sequences. At the same time, an experiment about negative stimulus will be done to compare with the positive stimulus. Based on the experiment two, the third part will add a new variable, affective priming to discuss the effect.The result found that Emotional Stroop Effect also existed in Chinese. What's more, the emotionality of negative stimulus was stronger than positive stimulus. For the interference would appear in positive stimulus only in the condition of affective priming. The result supports the slow effect theory and emotion prime attention theory.We can explain the experiment result from two sides. On one hand, the reason is the characteristic of Chinese character. It is well known that Chinese character is a character of meaning expression. That is we can guess the meaning from the font style. So this special structure of Chinese character can prime the individuals' emotion more easily. On the other hand, we can explain the result though the theory of heredity and evolution. Because biological systems need to deal with threat in order to survive, so we would turn our preconscious selective attention to threat stimulus.