The Embodiment Of Pop Artistic Language In The Brand Image Designing Case Of "Hey U,Sweet Snacks"

With the development of social and political system and the progress of economic and cultural,at the same time by more and more modern design trends,people's way of speech,work style began to gradually update and change.Now the mass consumer demand for the product brand is not just limited to its use of the function,but more of the existence of the pursuit of art and psychological satisfaction.In the twenty-first century,all kinds of products,brand design trends like flowers in full bloom,colorful show in people's attention,which pop art style in the product brand design is also like a strange show,it stressed Works of novelty and special,and through unbridled patterns,gaudy colors and bold shape to show the unique charm of pop art.This paper is composed of four parts.The first part discusses the current research results of pop art style at home and abroad,and establishes its own research topic by exploring its meaning.The second part systematically tells the author of the existence of candy brand And the third part,through the study of the background of modern brand design,the background causes,characteristics and manifestations and influence of Pop art,the combination of the concept of pop art and modern brand design theory,So that the wave of art this way to show in the modern brand design can play a good effect.The last part discusses the design and application of the characteristics of pop art in the design of candy brand of "Hey Sugar U fruit",and explores and analyzes the pop language of "Hey U,Sweet snacks" brand design.