The Research About Creation And Expression Of Advertising Photography

The advertising photography trades in China began at the beginning of China's reform and sprung up in the nineties of the twentieth century. As the new arisen trades, there must be many weaknesses caused by the factors from inside and outside.As of the visual communication in plane advertisement, The advertising photography express the real world and the emotion of human being by its characters including reality, visualization, art etc. The advertising photography has become the popular transnational language for it's special visual mode of intercommunion. The advertising photography can obtain multi-advantages by keeping the balance between art and commerce. It is improving people's taste by its excellent visual language and gaining its popularity in business circles counts on its high creditability, rapidness, strong timeliness and wide selectivity.With the social economy improving, the demands to advertisement are getting more and more greater. The advertising photography become a very important expressive method in the advertisement with the advantage characteristic that it can't be compared. But the advertising photography is still new developing discipline in our country, strengthen the theory construction of advertising photography, further investigate to its weak place, suit the remedy to the case , develop to the advertising photography of our country healthily but fast, undoubtedly have a very important impetus. This text want to explain the various informative intention with abundant content in advertising photography and display the way in network analysis , combine of our country's advertising photography current situation carry on certain further investigation in order to contribute for China's advertising photography theoretical research.