Font Size: a A A

The Turn Of Visual Design Of New Media And Visual Culture Times

Posted on:2006-02-08Degree:MasterType:Thesis
Country:ChinaCandidate:Q LiFull Text:PDF
GTID:2155360182465465Subject:Art of Design
Abstract/Summary:PDF Full Text Request
This article introduces the developing direction of visual design from two aspects.Firstly, because of media technology revolution, more and more new media become to appear. Under the powerful force of the performing technique and new medium, visual design styles become more and more. Then it gives us a formidable impression. The broadcast channel of the visual design has been changed much: 1. Two-dimensional and three-dimensional broadcast channels have been replaced by four-dimensional channel. 2. Single static frame or dynamic broadcast mode has turned to united visual broadcast mode. 3. Traditional linear broadcast manner substituted by manner of interactive communication.Secondly, the new media age coming produces the appearance of the visual culture times. Under the power of modern media technique, the center of the cultural form is based on image, especially on the perceptual form. As the modern medium technique penetrates into cultural form, the mode of human' s thinking has transformed from rationalism to the freedom of the sensibility. "Graphic reading age" , "image bash" , "icon andpopular" , "the internet people" , "aesthetic ordinary life" ----allof these mass culture typical manifestation is the argument of the change of culture. So we can say the transform of the cultural form on visual is a profound revolution about visual design that never happen in the history.
Keywords/Search Tags:New Media, Visual Culture, Visual Design, Turn, Pictorial, Interaction
PDF Full Text Request
Related items