Outdoors Advertisement And City Coordinated Development Research

Along with society's progress, the commodity economy development, the city prosperity, the society grows day by day to the advertisement demand, the advertisement media form and the manifestation have also obtained the considerable development. The outdoors advertisement took mainstream media and so on television, newspaper, magazine, broadcast supplement gradually in competition intense advertisement media blooming, unfolds the good development situation by its unique dissemination form and the dissemination characteristic which it has. The outdoors advertisement benign development benefits from it with people's daily life, between the city which lives with the people the inseparable relations. The modern outdoors advertisement already merged into one organic whole with the city life, it was transmitting the information to the people, was affecting people's life style, and unfolded the city from the side the spirit and the material life appearance, manifested the city the image, it the role which acted in the city space more and more is also important. The outdoors advertisement attaches the carrier is the city public resource, but in present domestic some big small and medium-sized town and cities some streets, the business district, everywhere may see to the content both is inappropriate and the uncivilized outdoors advertisement, these advertisements the extremely negative influence which bring for ours city and the life. More fearful is these contrary billboards, lived the security for the people to make the hidden danger, beclouded the shadow for the city outdoors advertisement normal development, therefore guaranteed whether between the outdoors advertisement and the city coordinated development did become the outdoors media to obtain a bigger success the key.This article is from the outdoors advertisement present situation and the existence question, between the outdoors advertisement and the city carrier relations, the outdoors advertisement and so on several naturally carries on the elaboration in city visual performance as well as the outdoors advertisement standard delivery facing the outdoors advertisement and the city coordinated development. Its elaboration main content divides into three major parts: The first part mainly studies the information transmission and the management plan question which our country outdoors advertisement development the realistic condition as well as mainly highlights;The second part bases in the city is the outdoors advertisement carrier analyzes outdoors advertisement and city life, city landscape, city image and so on city matter and the energetic level relations external and the intrinsic performance;The third part of key station in the visual performance and the design issue angle, analyzes outdoors the advertisement cultural attribute, visual dissemination, visual design, advertisement plan, advertisement delivery, advertisement establishment and so on practicality operation factor, intends to provides little has the significance for the outdoors advertisement and the city coordinated development the reference suggestion.This article pointed out with emphasis that, Must guarantee the outdoors advertisement and the city coordinated development, needs to guarantee the outdoors advertisement is true to the urban environment to beautified and the embellishment function, must embrace the social sense of responsibility, comprehensive advertiser, the adman, superintendent's three strength, realize the outdoors advertisement reasonable performance and the standard delivery perfect union.