The Cultural Producing Model Of Feng Xiaogang's Film

From building Dreaming Corp. to signing on Beijing Forbidden City Picture Corp., and then joining Huayi Bros and cooperating with Columbia Picture Corp., Feng Xiaogang's partner has become more professional. His producing goes to a mature producing model same as Hollywood's commercial film. Every film is considered as an industrial product, the agreement between director and investor is signed so strictly that every scene of film is written in the agreement as a checking and accepting evidence.As a successful text of mass culture, the producing of Feng Xiaogang's film has its Pattern. It has two appearances in cultural producing and film text. The cultural producing pattern makes sure the success not only in market, but also in film text.On the side of cultural producing, creating film is considered as same as producing cultural product by Feng Xiaogang, he practices the basic principles of modern marketing theory, executes the producing process of entertainment product strictly, fractionizes the film market, finds out his position exactly, and sets up a filmic brand upon the director, extends it to the other cultural area, creates the cultural industial chain, makes the marketing success by the mature model of filmic producing.On the other hand of the filmic text, Feng Xiaogang's film is a kind of filmic pattern named New Year's Film, it is a kind of comedy which expresses the happiness of audience during Spring Festival, it also appears stable people and their relationship by stable movie stars, it reconstructs and assembles the comedic factors from native reality, sets them as a game, expresses the theme of alert and redemption.The successful model of the cultural producing for film is a inspiration not only for commercial film but also for art film in an indirect way.