A Study On Traditional Culture Symbol And Modern Advertisement Design

According to Lu Xun, cultural is international. Traditional culture Symbol is the most important exhibition of ethos by composing national cultural phylum. If the individuals engaging in advertisement are good at combining the traditional culture Symbol and modern advertisement to exhibit ethical, civilian, agrestic, and traditional symbolization and fable on advertisement communication format and content, the designing will gain powerful pneuma supporting. At the same time, they need to hold the traditional cultural manner and put them into international universal designing language and modern designing ideas. Therefore, the perfect combination of traditional cultural art and modern designing language benefits the Chinese designing to be internationalization and to gain the certification of international culture. All these factors ask the advertisement designers in China to focus on the designing, which involves both international language and Chinese cultural connotations. Thus, the advertisement Symbol discussion system that focus on Chinese characteristic will make a figure of Chinese inspirit and sense organ.Meanwhile, on business point of view, these signals will be successful. Nowadays, the Internet is built a dummy interspace based on current but different. In this networking century, a platform for global information transformation and business is developing. The society with networks, technologies, and information impacts the traditional Symbol heavily. Meanwhile, new developing opportunities are also developed. The conceptions and thinking modes during the advertisement invention introduce us to re-survey traditional cultural conceptions, and new technology and new material also offer the designers the multiple feasibility of redesigning traditional cultural Symbol. Therefore, the goal of use for references of traditional cultural in advertisement designing is not simply repeat the mentality of the ancients, moreover, it utilize new purview, new problem to understand and utilize traditional Symbol from new era. Furthermore, pulsing innovations, and endowing with new modern life and perpetuation manner. However, the Chinese traditional cultural Symbol is a huge culture system. In this paper, the themes are focused on how to select and inherit the traditional cultural Symbol with the requirements of holding traditions, and according with modern taste. The lays for research and method for...