Linguistic And Culture Analysis Of Modern Chinese Estate Name

With the development of market economics and the commodity building, the name of the commodity building is becoming new aspect interested by social life and linguistic study. This paper studied the language and culture of the modern Chinese mane of commodity building.This paper take hundreds of name of commodity building emerged in newspaper and internet as the subject. The materials are representative and wildly selected. The author try to do systematic analyze on the name of commodity building through language and culture.The name for commodity building is for good sale, although the name are diverse, they are regular on the back, different words for naming is the same in body in content, from the structure, The structure are always special noun but from the reason of naming, the restriction of grammar rules, especially the effect of modern culture are obviously.The author found, the name for commodity building is mainly affected by words, structure, method and culture, pronunciation. This paper mainly discussed that case above, and tries to do comprehensive and deeply study. At the same time, the author discussed the standard of naming for commodity building, to do some theoretical work for it.