The Research Of The Use Of Anshun Local Drama Mask In Special Commodity Package Designing

Recent years, the tourism development of Anshun city in mid-west Guizhou is quite rapid, but the package designing of special commodity there, such as packages of handicrafts, local products have obviously lagged behind comparing with the rapid development of tourism.The long term delay of special commodity package designing could not meet the growing demands of both domestic and foreign tourists. The essay is based on the analysis of the present market of special commodity packing in Anshun, discussing from the perspective of the design and development with national characteristics, geographical characteristics, and characteristics of the packaging design program.With the development and packaging design of Anshun special commodity it would increase its market competitiveness and market share, so as to make due contributions to the development of tourism in Anshun area, and promote economic development. This essay mainly discourses from the following aspects First, this essay proceeds with the "characteristics" of Anshun special commodity, with the integration of folklore, tourism, marketing, fine arts, design and other related disciplines carrying out the scientific research of Nuo culture, Nuo drama, mask, etc. to expound the knowledge of its origins and development on elaborate.Second, study the present situation of Anshun special commodity packing, propose the packing design questions, and analyzes the causes of the problem in detail, followed an investigation into the causes of this problem, thinking, analysis, research, and then try to put forward concrete measures to solve the problem: the most representative of Anshun area, which we believe the most unique Nuo art "local drama" playing an important role in the product packaging design characteristics combined with the mask, analyzing its feasibility, its value and significanceThird, in response to the "characteristics", carrying on a systematic analysis, summarization, sorting of the elements used in Anshun local drama mask in detail, mainly from graphics, color, shape and other aspects to explore, proposing the principles of design and problems to pay attention to.The essay proposes the overall strategic value, the development direction, and the concrete method and technology theories for the design and development of special commodity package in Anshun, therefore, hoping the research results could provide relevant departments and related disciplines with the important value. And finally, the essay carries on follow-up issues of design and development prospects.