Packaging Design To A New Point Of View - Through The Viewpoint Of Commodity Culture Of Contemporary Packaging Design

The 21^st century is the century of design. Design is the culturalactivity for creating.Packaging, as the organ part of the whole commodity, is to meetthe demand of consumers.The commodity is the aim of design. It is also the carrier of commercial culture, which reflects the material and the spirits of the consumers.This article stands the side of commercial culture, going back to the past, analyzing the present, looking forward to the future,thengive up the new view of packaging design-design for building the commercial culture.