Research On Interactive Advertising Design And Innovation In The Era Of ATMs

With the rapid development of Internet of things,cloud computing,big data,artificial intelligence and other technologies,the development direction of mass media is more and more intelligent,and the traditional media is changing to the fusion media and then to the intelligent media.If the cross-border integration of newspapers,radio,television and other traditional media with the Internet and digital media is only the initial form of integration media,then with the help of 5g,mobile Internet,big data,cloud computing,artificial intelligence,virtual reality and other technologies,the concept of intelligent media is finally formed.Intelligent media has penetrated into every corner of people’s life.Every development and transformation of media technology brings about not only changes in content and form,but also changes in human thought and culture.So where will the future advertising design go? How can we empower creativity in the era of intelligent media?Under the intelligent media environment,the integration of media promotes the accurate positioning of media information.The way of communication,which used to rely on people to find information,is gradually transiting to the direction of information to find people.Emerging digital technologies represented by cloud computing,artificial intelligence,blockchain,etc.are gradually moving towards all walks of life.Intelligent media technology will be widely used in the field of content production.Flexible production process and open resource sharing change the production mechanism of content,and then affect the content itself,and promote the reconstruction of social and commercial value of content design.At the beginning of the 21 st century,interactive advertising forms with digital media as the communication carrier began to emerge in large numbers,which brought great changes to the media industry.Interactive advertising is a new form of advertising in the digital environment.It is different from the traditional one-way communication form of passive receiving information,which can make the audience make real-time feedback behavior to the advertising design,and can fully transmit the interactive design concept and functional value of the advertising to the audience.However,with the development of social science and technology,the progress of media technology and the emergence of a large number of advertising forms,the aesthetic standards of advertising audiences are gradually improving,and the simple behavior feedback has no longer met the quality requirements of interactive advertising.Interactive advertising should adapt to the changes of the times,break through the traditional interactive behavior mode of interactive advertising,innovate in the interactive mode and form,build multi-dimensional real-time interactive scene with the help of intelligent media technology,establish a very interesting interactive mode to meet people’s production and living needs and emotional needs,so that the information borne by advertising can be more effectively conveyed to consumers.