Research On Aesthetics And Innovation Based On Modern Print Advertising Design

Society is in a constant process of moving forward,especially after the Industrial Revolution became extremely rapid.At the same time,people’s aesthetic concepts and visual art language are constantly changing with the development of society.Cubism,Expressionism,Dadaism,Op Art and other artistic styles and trends appeared in the field of modern art.The modern visual communication design style has also changed with the development of the times,presenting rich and diverse forms and characteristics.As a design form of visual communication art,print advertisements have formed multiple aesthetic concepts in the trend of continuous innovation and development,and they are reflected in different aspects of theme content,expression forms and creative methods.Therefore,through the cognition and understanding of aesthetics and innovation consciousness,this article summarizes the basic laws and expression forms of graphic advertising design,sorts out the styles of modern art,Chinese and foreign visual communication art,and advertising art,and aims at the aesthetics and innovations of graphic advertising.The design rules are considered,hoping to help guide the creative thinking and performance of modern print advertising.