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Why Ikea's Product Design Succeed In The Chinese Market

Posted on:2008-11-28Degree:MasterType:Thesis
Country:ChinaCandidate:Y J HangFull Text:PDF
GTID:2155360212476931Subject:Art of Design
Abstract/Summary:PDF Full Text Request
It is known that for Chinese home furnishings design, copy and imitation are the main streams in the market. The lack of design ability has become a restriction for its further development. Experts within the industry said that if we continue to copy the forms of others, it is impossible for us to make any progress. Chinese home furnishings industry has to promote its own design and encourage original creation.In order to improve Chinese home furnishings design, we have to learn from those outstanding overseas home furnishings companies while trying hard on our own. IKEA, known as the largest home furnishings company in the world, has many excellent designers who constantly provide good design one after another. So they have plenty of theoretical and practical experience...
Keywords/Search Tags:product design, IKEA, Chinese home furnishings design, design theory
PDF Full Text Request
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