A Research On Design Methodology Of FFE(Fuzzy Front End) In New Product Development Based On Design Science Theory

Facing the fierce international competition, Product innovation has gradually become the source of power for product development.Nowadays China is in the period of transformation from Manufacturing to creating the industry who has its own brand, how the enterprise create the products which can meet the needs of the market and the user through effective design methodology has become the focus of the new product development.Fuzzy Front End is in the beginning of the product innovation, the management of this period has a direct impact on the success of new product development.For the designers, one big difficulty is how to deal with the substantial information, optimize design integration and get a viable design in the required time.This article researches on the work of the Fuzzy Front End in the product development from the angle of design methodology, and improving the process of design in the product development thought the management of FFE.Firstly, by introducing the background, purpose and meanings of the image of contemporary innovation product development, expressing the concept of the Fuzzy front-end, analyzing the content and goals in the target search and proposal formation, then proposes the managing framework of Fuzzy Front End which based on the process of innovation product design development.Secondly, the paper summarizes the development of design methods, makes a feasible flexible framework of design triangular cone which arms at the two important information management process in FFE based on the methodology of "design science theory" which rebuild design factors and referencing. It helps designers to have a clearer understanding for the design work and inspires their design ideas.