3D Animation Production Pipeline And Management

Information and culture industries are two of the most promising industries in the 21st century. As a hybrid of the two, CG animation industry is playing a more and more important role. The total revenue of the animation industry is starting to exceed that of movie's in China. The enormous market demand and weak productivity are the main reasons to cause the 80% of the total profit go to Japan and the U.S. One of the most effective methods to aid this conflict is to advance technologies as well as to establish a professional 3D production pipeline and regulations. Lowering in budgets and raising efficiency in productions are the only ways to ensure an upward spiral relationship between the market and production.This article based on an actual production, the film "Thru The Moebius Strip", gives a thorough conclusion on crucial processes in animation production and relative management skills. The different procedures and processes, which belong to the early, middle and post stage in the production pipeline, have been explained from the theoretical and technical level. This article is order to promote China's animation film industry to standardize and gives guidance for personnel training in the area. Finally, the article looks ahead in the future for animation production and its development potentials.