The Research Of Teleplay Cost Management

In Chinese Mainland, teleplay market matured gradually. But for the Chinese teleplay, it faces the challenge from two sides. One is, for years, the quantity of the planned Chinese teleplay is larger than the produced; the quantity of the produced is more than the broadcasted; the quantity of the re-broadcasted is more than the first broadcasted, so wastes so many resources. The other is, with the support of government, ROK (Republic of Korea) teleplay enters the mainland market, and threatens the Chinese teleplay heavily.In this instance, if TV stations could manage the teleplay cost in the process of producing and broadcasting perfectly, they will success in the market. And on the one hand, the production, issue, broadcast of the Chinese teleplay should be in a perfect"media environment", on the other hand, TV stations must reform inside.There are four chapters in this paper. In chapter 1, I analyze the importance of cost management in teleplay. For TV stations, through the broadcast of teleplay, they gain the revenue of advertisement. And statistics show that above 50% of the ad revenue comes from the broadcasting of teleplay. Furthermore, with the import and export of teleplay, different culture communicates with each other. And since the process and mode are different between the nations, the cost of teleplay is also special in the different nations.Chapter 2 presents the structure and management of the teleplay cost. Firstly, I introduce the production cost and management; secondly, analyze the two production modes of the teleplay: indie production and integration. Indie production mode prevails in America, it partly because the government banned the radiovision from entering the production and issue area of the television program before 1996, at the same time, the existence of the professional organization is helpful for indie production. And with the existence of indie production, the teleplay market is prospering, but the cost is higher than the other mode. In the practice, indie production uses the budget to manage the production cost of teleplay. The integration mode prevails in Hong Kong SAR, Singapore, and the manufacture method reduce the teleplay cost, but let the story of the teleplay stereotype, lack of creative.Chapter 3 analyzes the status quo of cost management in Chinese teleplay. Firstly,...