The Communication Value Analysis Of City Life Teleplay In The Visual Age

It is a fact that mass culture is quite popular. Electronic technique brought us to image age. Visual age became a new name of mass culture when mass culture focused on daily life. In the visual age, people's life was occupied by carrier such as visual movies, TV, CD and computer network. People fairly relied on visual environment. The medium peculiarity in the visual age promoted on the development of mass culture. At this background of social transformation, the mass culture, mainstream culture and elite culture realized a balance in the pattern of multi-culture. It expressed through different mass culture forms.Teleplay is a very important expression form of the popular of mass culture. The television language not only has its national trait but also is widespread. This feature made the cross-country communication come true. The TV became a good method of idea communication, information transmit and further sentiment. So we can find the function of culture communication of TV. The TV is a modern communication tool which use electronic technology to deliver image and voice. With the superiority of the advanced technology, the communication of teleplay expressed special advantage. The development of teleplay is quickly and transient. It can deliver information with image and voice, vividly express and not limit by time and space. Through generous images the teleplay provoked and satisfied for people's desire. As an important expression form of TV culture, the teleplay has various themes and colors. Using the deduction of male and female leading role, the teleplay shows the conflict and intergrowth of mass culture, mainstream culture and elite culture.This essay chose the teleplay of love for study object. The teleplay of love described the work, love, marriage and life of a specified group which we usually called"after 80s". The generation after 80s is the mainstream crowd. The teleplay of love we chose to research focused on this crowd. Analyzing the communication content and effect is of high sense, so we research on the teleplay based on the theory of communication which includes transmitter, medium and audience. The most important thing is how teleplay to make positive sense. From spreading effect on, the communication of mass culture is a rapier which has not only negative effect on society but also positive influence.How to use the positive influence of the teleplay communication to affect the"after 80s"is very important. It needs the analysis of macroscopic view and microscopic view. From the macroscopic aspects, we analyzed the factors of social environment, television transmission system and policies. Form the microcosmic aspects, we had a rational discussions analyzed on the process of communication.As the beginning of the diffusion process, Disseminator is the first maker of the meaning. How to promote the production of culture positive is of great significance. Improve the quality of professional staff is particularly important. Media has its own characteristics."Technology is determinism"can be resisted. It is rely on the improvement of the quality of audience. Strengthening the public media literacy has become the focus of the recent research. As the understanding and creator of television culture, the public is very important. The ability is the key of making positive meaning. Ultimately, this essay explains how to achieve a rational thinking back in the mass culture age. It defends the western mass culture theory.